Updated: May 27, 2018
With the world being bombarded with complex stimuli on every front it is becoming more and more difficult to grab the attention of anyone, so it is imperative that you take a little extra time and go the extra mile to not merely become a blip on the social media radar but craft content that provides your audience an unforgettable experience and leaves them a lasting impression.
I read a recent article that stated researchers surveyed 2,000 participants in Canada and studied the brain activity of 112 others using electroencephalograms.
The results showed the average human attention span has fallen from 12 seconds in 2000, time the mobile revolution began, to eight seconds, and the kicker is that the attention span of a goldfish is believed to be that of 9 seconds!
With that said, Twitter makes a perfect fishbowl, but even though your tweets may be the right amount of bait it might just not be enough to get those bites.
This is where you want to add an experience to those 140 characters you beat your brains out to write.
With Twitter Cards, you can attach rich media like photos, videos, and a stellar call to action, creating tweets that will not only provide your followers with an awesome experience but break the zombies out of their coma and drive traffic to your website.
Twitter cards are a great way to optimize your website content and create organic ad copy. There are various card types and each card formats the tweet of your content in a specific way.
Learn more on specific card types at the Twitter support center.
My favorite is the Summary Card with Large Image which is a full-width image featured with your tweet providing your reader with an optimized visual experience and gateway to your website.
Here is an example of a card I created and what I did to get it just right.
1. While Twitter doesn't recommend a specific photo size for tweets I found the optimal size for Summary card to be 1024x512 which looks proportionate and visually crisp on both desktop and mobile without losing any of your images content.
2. Once you get your creative juices flowing and have crafted a jaw-dropping Summary Card Image you're going to add the Image URL along with the rest of the relevant information to the code provided on the card page.
3. Now you simply take those meta tags and add them to your site.
4. Note: For WIX users, access editor, site manager, SEO, then enter the code into the Header-Code Meta Tags, save, then publish.
5. The last step in your Twitter Card journey is the Card Validator. Enter the URL to the site in which your code has been placed and watch the magic happen!
If you do not have access to professional design software there are a plethora of online design tools like Canva.com.
The size of the actual design layer is 1024x512 and will display responsively.
This is just one of many things you can do to optimize your social media presence and create organic ad copy without breaking the bank.