Updated: Jun 15, 2018
The Internet is the main source by which consumers search for information, it is imperative that your online presence is optimized so people can find your business and experience the goods & services you have to offer.
There is a vast array of live sites that pretty much aren't doing anything but collecting digital cobwebs, with many reasons as to why, one being the sites Search Engine Optimization (SEO) architecture.
By implementing fundamental SEO rules along with advanced optimization, your business should be the first thing that is seen when conducting an online search. There are a lot of competitors out there and you better believe that they're optimizing their online presence.
One of the first steps on your SEO journey is to create properly written meta-descriptions which will stand out and have users clicking on them based on, guess what?, the description and its position in the Search Engine Results Page.
Subpar Descriptors could result in zero clicks, and you don't want that now! What's the point of having a website if it isn't even showing up properly in search engines? 75% of people conducting a search don't go past page 1, so, if your site doesn’t appear on the first page, the odds of anyone finding you are not in your favor.
With that said, for whatever reason you haven't optimized your website's meta tags, Or, maybe, you think you have, best practice is to gain the proper knowledge and apply it, and if you don't have the time or energy to optimize your site, then hire a webmaster to handle the Website Wizardry.
the Title Tag alone can impact your search engine rankings. Descriptive tags may encourage users to visit your site and serve as organic ad text. Include the keyword you’re trying to rank for in the Meta-description.
Here are a few tools to get you on the right track.
Article : 12 SEO Boosts for your Wix Website
Youtube : Google Rich Snippets
Google : Analytics
Google : Page Titles and Snippets
Free Keyword ( 30 inputs ) : Tool